About the Association
The association “L’atet Ruach – Hope in the Palm of Your Hand” (Reg. No. 580824704), known as TIKVA2GO, is a social initiative born in the heart of a challenging time, close to the events of October 7, 2023, out of a deep desire to spread light, inspiration and hope in Israel and around the world.
TIKVA2GO – L’atet Ruach: Hope in the Palm of Your Hand is a nonprofit born in the aftermath of October 7, 2023, to spread light, inspiration, and practical hope across Israel and beyond.
Founded by Merav Agam-Gavriel, we unite volunteers, creators, educators, artists, and donors to uplift communities, nurture resilience, and spark everyday acts of kindness. Through creative initiatives, learning, and community projects, we turn compassion into action and remind people that hope is something we can hold and share. Together, we believe small gestures create big ripples. Join us in carrying hope forward, hand to hand, heart to heart. Registered nonprofit: 580824704.
Our Vision
We believe that even in times of hardship and pain, a kind word, a creative act, or a small gesture of giving can heal, connect, and lift the spirit. Our vision is a strong, united, hope-filled Israeli society-nourished by mutual responsibility and human creativity. We work to champion personal and community resilience, foster unity, and spark inspiration, strengthening both the human and communal spirit. Through simple acts and shared creativity, we transform compassion into action and remind one another that hope is a practice we can all choose, every day. Together, we build bridges, restore dignity, and keep the light of hope alive-hand to hand, heart to heart.
The Association’s Aims
- Promote and embody the values of hope, inspiration, unity, and personal and community resilience through educational, community, creative, and technological initiatives.
- Operate in Israel and worldwide to advance a healthy, connected, and meaningful society, strengthening both the human and communal spirit.
- Support diverse populations with rich content, practical tools, and accessible experiences – offering physical and digital spaces and installations, trainings, and workshops that turn compassion into action and cultivate everyday resilience.
Our Team & Partners
Merav Agam-Gavriel
Merav Agam-Gavriel, President and CEO of TIKVA2GO, has devoted herself since October 2023 to spreading hope, resilience, and unity across Israel and the world. The pulsing heart of the Hope movement, she initiated and leads the International Book of Hope alongside a wide range of social, artistic, inspirational, and educational projects that connect people, nations, and cultures. A multidisciplinary designer and owner of MONOdesign, Merav also leads the long-standing “Parents / Educators and Enjoyers” initiative (since 1999). She is a journalist, lecturer, coach, and seasoned group facilitatorת an inspiring woman of vision, faith, and action. A wife and proud mother, she lives her mission with humility and a deep belief in the human spirit and the power of togetherness to illuminate and create.
Shimon Doron is a veteran public and security figure, formerly of Israel’s Ministry of Defense with a rank equivalent to Brigadier‑General. He brings deep experience leading national, public, and educational systems, and today serves as Vice‑President of Bar‑Ilan University, where he pairs broad strategic vision with a steadfast commitment to Zionism, education, and community.
Shimon also serves on the board of the Finkus Foundation for Jewish education in the Diaspora, is part of the leadership of the World Federation of Spanish‑Sephardic Jewry, and sits on the council of the World Organisation of Libyan Jews. He carries the story of his father, Holocaust survivor Yosef Doron, who kept a rare and moving diary during the Holocaust in Libya, an enduring testimony of faith and human resilience that has become a living, poignant
book of witness. This legacy shapes Shimon’s life work.
Across decades, he has strengthened the bond between the State of Israel and the Jewish people worldwide, bolstered national resilience, and advanced initiatives in education, culture, and memory. He believes principled, rooted leadership can effect meaningful change and build a better future for the next generation.
A devoted father of three and grandfather of five, Shimon is a family man of spirit and values.
Ofer Ben Dor is a business and social entrepreneur, extreme sports athlete, marathoner,
mentor, and lecturerת an expert in motivation and in guiding people beyond the boundaries of fear and possibility.
As the owner of global business ventures, he marries a deep social mission with a practical vision for real, measurable change.
He is the founder and driving force behind breakthrough initiatives for people with disabilities, combat veterans coping with post‑trauma, at‑risk youth, and women survivors of violence.
Among his flagship efforts is “I Care About You”, a movement cultivating a culture of care, sensitivity, and mutual responsibility across Israeli society.
As an athlete and field leader, Ofer runs alongside visually‑impaired partners and leads expeditions for people with disabilities to some of the world’s highest peaks-journeys of body and spirit that testify to the resilience of the human heart. His work embodies a simple truth: no mountain is too high when you walk together. As an essential part of TIKVA2GO, Ofer brings inspiration, determination, and a giving spirit, bridging challenge and hope, achievement and values. He believes in the power within every person to illuminate their own path and the path of
others, turning courage into action and obstacles into milestones.
Efrat is a government relations manager in an international organization, a woman of vision and mission who believes hope is a driving force for resilience, unity, and breaking barriers. She sees the people of Israel as a wellspring of inspiration and possibility, a vital resource for building a shared, illuminated future.
Across years of public and international engagement, Efrat has cultivated a practice of connection, attentive listening, and purposeful action. She brings a rare blend of professionalism and sensitivity, guided by a deep motivation to do good for people and society. Her work bridges complex systems and real human needs, turning values into policy and intention into impact.
Within TIKVA2GO, Efrat is the “woman of hope”, by nature and by deed. With grace and wisdom, she translates the association’s vision into accessible experiences in Israel and around the world, connecting people, cultures, and hearts. She advances partnerships, opens doors, and helps communities find their voice and strength. A steadfast believer in responsibility and shared destiny, Efrat embodies hope as a daily practice practical, courageous, and kind. She champions resilience and unity, carries faith into action, and keeps her focus on the future we can build together: one defined by dignity, compassion, and the power of people to light the way for one another.
Nicole Tsroya is married to Pino and the proud mother of four.
As Head of Sales at Bezeq International, she leads communications, security, cyber, and cloud solutions for a wide range of strategic enterprise clients among Israel’s top corporations.
Throughout her career, Nicole has balanced a demanding business path with a full, meaningful family life meeting professional, technological, and personal challenges with faith, resilience, and a ready smile.
Transparency, love, and integrity are her guiding lights, whether as a manager, service partner, wife, or mother. In a competitive, high‑pressure arena, she insists on bringing forward the feminine, emotional, and deeply human dimensions of leadership, building relationships rooted in trust, curiosity, and authentic connection. She believes excellence and empathy belong together, and that long‑term success grows from genuine care.
Within TIKVA2GO, Nicole brings a spirit of hope, compassion, and radiant optimism, alongside a rare ability to go the distance. She is driven by a deep belief in every person’s potential and a passion for service that translates values into action. Her unique blend of professionalism and humanity, clarity and heart, makes her a living embodiment of the organization’s ethos, carrying hope into boardrooms and homes alike, and helping light the way for communities in Israel and around the world.
Odelia Agam brings more than a decade of experience across finance, administration, and commerce in the food and consumer sectors.
She began her career at Newpan in suppliers’ accounting, then spent three years as an assistant bookkeeper at the Tel Aviv Port. Later, at Agrexco, she played a central role in marketing fruits and vegetables to the local market, managing end‑to‑end financial and commercial processes with rigor and care.
For the past twelve years, Odelia has led a marketing and trading office in the Tzrifin wholesale market, overseeing financial, operational, and human dimensions alike. She is known for her precision, accountability, and steady leadership keeping complex systems running while keeping people at the center.
Beyond her professional excellence, Odelia is a woman of generosity and kindness who radiates goodness in her daily interactions. She meets challenges with calm, brings teams together with trust, and turns responsibility into service.
Within TIKVA2GO, Odelia is a cornerstone, combining sharp professional judgment with an open heart. She helps translate vision into practice, numbers into impact, and logistics into care. Her presence strengthens the organization’s rhythm and reach, an inseparable part of the melody of hope TIKVA2GO carries into communities across Israel and beyond.
Dor Agam is a family man of action and values, blending responsibility, a strong sense of mission, and professional precision.
He holds a bachelor’s degree in Business Administration and serves as an active reservist guided by deep commitment to his country and to people.
Dor spent nine years at Danya Cebus, one of Israel’s leading construction and infrastructure companies, where he rose to Deputy Head of the Service and Inspection Division.
Today, he serves as Deputy Head of the Inspection Department at Kata Group, leading service and quality‑control processes that meet rigorous professional standards. Colleagues know him for clear thinking, calm leadership, and a reliable drive to get things done the right way.
He brings to TIKVA2GO a youthful spirit and a grounded presence connecting thoughtfully with both people and the systems that support them. With stability and ingenuity, he translates values into structures and intentions into practical solutions. His leadership is quiet yet courageous, rooted in humility and hope. Dor believes that excellence and care belong together, and that quality is a form of respect. In every role, he aims to build what lasts: trust, resilience, and shared purpose.
At TIKVA2GO, he channels that conviction into service, helping shape a better, stronger, and more illuminated future, one detail at a time.
Shai Kedem is a photographer, visionary, mentor, and international visual artist, owner of Kedem Productions, living and creating between Tel Aviv and Europe, and teaching in prestigious institutions in Israel and abroad.
A multifaceted creator, he works from deep human connection to light, time, and soul. His practice stretches beyond the boundaries of photography into a realm of emotion, thought, and meaning, where image becomes language and light becomes a vessel of human expression.
For two decades, Shai has led artistic and multidisciplinary projects around the world, mentoring young artists and inspiring generations of creators.
Through his lens, photography becomes a window to the soul: a space where hope, humanity, and beauty meet, inviting viewers to see, and feel, more.
Shai has been part of TIKVA2GO since its early days, accompanying the Island of Hope exhibition as it grows into new “islands” across Israel and beyond.
As Artistic Director and a vital bridge between Israeli and international artists, he gives visual and emotional form to a shared spirit of hope, connecting heart to heart, light to world.
His work is guided by a simple belief: that art can heal, reveal, and unite. With curiosity and courage, Shai frames the flicker of the human story and turns it into illumination, transforming moments into meaning and images into pathways.
Anna Gerber‑Lessin, M.S.W., is a clinical social worker, Jungian psychotherapist, author, and dream researcher who works at the meeting point of psychology, technology, and spirit.
She is Co‑Founder and Academic Director of Compass Academy and the developer of UnderMore, an AI platform designed to help people explore the subconscious with care and insight.
Anna created the MDEM Method (Model for Developing Emotional Maturity) and has authored two books on dream analysis, opening practical pathways to self‑knowledge and healing.
A lecturer, clinical supervisor, and mentor to Olympic athletes, Anna is a member of the International Association for the Study of Dreams (IASD) and the Israel Association for Psychoanalysis (IAPP).
With more than 25 years of clinical experience across several countries, she brings depth, rigor, and warmth to therapy, teaching, and professional guidance.
Her curiosity extends to media, where she creates and produces television and documentary projects that translate complex inner worlds into accessible human stories.
Anna believes that dreams are a living bridge between memory and possibility, pain and renewal. Her work invites people to listen inward, cultivate emotional maturity, and transform insight into action. Through compassionate presence and innovative tools, she helps individuals and communities meet themselves with courage, integrate shadow with light, and rediscover hope as a practice for everyday life.
Kira brings a rare combination of managerial experience, systemic vision, and inspiring human leadership. She holds a Master’s degree in Civil Engineering from Rostov University and specializes in managing online education systems and complex organizational operations.
Over the years, she has gained extensive knowledge in operations, financial management, client and supplier relations, and the implementation of advanced information systems.
Currently, Kira serves as Director of COMPASS by Anna Gerber-Lessin, a center for professional and personal development in psychology, dream analysis, and emotional therapy.
Under her leadership, the center has become a unique framework combining education, community, and innovation, offering professional training in the language of symbols and subconscious work.
Beyond her managerial role, Kira is also a licensed skipper and sailing instructor who views the sea as a symbol of freedom, leadership, and continuous learning.
Her worldview combines professional precision with deep human connection, system-wide responsibility with sensitivity to the inner currents that drive people and organizations.
Orit Sharon is an educator with an M.A. in Curriculum Design and Evaluation, a lecturer, and an educational-social entrepreneur.
She is the creator and longtime host of the radio program “Magic of Initiative” and the founder of “Spaces of Initiative,” an innovative program that nurtures a culture of creativity, action, and educational-community entrepreneurship.
Orit partners with entrepreneurs from diverse fields, sharing their stories and distilled insights to inspire and empower those at the beginning of their journey.
Her work weaves innovation with human sensitivity and a deep pedagogical philosophy. She believes genuine initiative begins with faith, curiosity, and the courage to act for the common good, and that when people are given tools and trust, they become creators of change in their own communities.
Her connection to TIKVA2GO is rooted in a shared worldview: hope, creativity, and human initiative are vital engines of transformation toward a better world. Within the organization, Orit brings a spirit of inspiration, collaboration, and purposeful creation, helping turn hope into tangible action.
A mentor, connector, and builder of platforms, Orit translates vision into practice and sparks momentum where it matters most: in classrooms, neighborhoods, and the everyday lives of people seeking to do good. She invites others to step forward, experiment boldly, and carry the light of initiative into the future.
Gabriel Markus is the Founder and CEO of MarkoTech Cyber Solutions Ltd., and one of Israel’s, and the world’s, leading experts in cybersecurity.
With more than 25 years of experience, he is a senior cyber architect and award‑winning innovator, widely recognized as an influential voice in global cyber defense and innovation.
Across his career, Gabriel has guided organizations, institutions, and governments worldwide, designing and deploying groundbreaking solutions that unite strategic thinking with technological creativity.
In a field often viewed as cold and detached, he brings a deeply human approach. For Gabriel, digital security is ultimately about people: protecting lives, communities, and identity.
Since TIKVA2GO’s earliest days, just after October 2023, Gabriel has accompanied the organization with conviction and care, driven by a profound belief in the power of hope to connect, strengthen, and inspire meaningful action.
His expertise has helped build resilient systems; his presence has fortified morale and purpose. Colleagues know Gabriel for rare kindness, generosity, and integrity. He is both a professional compass and a moral anchor, steady in complexity, clear under pressure, and committed to serving the common good.
At TIKVA2GO, he stands as a steadfast pillar, bridging technology, humanity, and hope, and reminding us that even in the digital and cyber realms, the human heart remains the strongest defense.
Founder and CEO of The 2023 Foundation, which works globally to combat antisemitism and promote mutual understanding and solidarity among nations.
After the events of October 7, 2023, Michael dedicated his life to serving the Jewish people and to the values of humanity, truth, and hope.
A graduate of the Royal Military College Duntroon, he served over 30 years in the Australian Army, retiring with the rank of Colonel. He commanded combat units in Afghanistan, Iraq, East Timor, and Bougainville, and served as a senior UN officer in Jerusalem with the United Nations Truce Supervision Organization (UNTSO), earning the Conspicuous Service Cross for his contribution to regional security and international cooperation.
Michael holds advanced degrees in Management and Business Administration and is a respected lecturer and writer on topics of Jewish tradition, humanity, social resilience, and moral responsibility. Although not Jewish, he feels a deep connection to the people and story of Israel.
In 2024 he was recognized as an Honorary Member of Emanuel Synagogue in Sydney for his contribution to the Jewish community and to Israel-Australia relations. Michael is a moving and valued partner of TIKVA2GO. Together, we share a mission to spread hope in all its dimensions so that people around the world carry our Israeli and Jewish story with them and become emissaries of light and hope worldwide.
Dr. Sabrina Cohen‑Hatton is one of the world’s highest‑ranking fire officers, a global symbol of resilience, determination, and hope.
After losing her father at nine and becoming homeless at fifteen, she faced hunger and invisibility. When no one came to save her, she chose to save herself and rose to become one of the United Kingdom’s most influential women.
Sabrina served as Chief Fire Officer, the highest operational rank in Britain, and was the first woman to hold this post in West Sussex and later in Hampshire and the Isle of Wight. In the London Fire Brigade, she helped manage major national incidents, including the Westminster and Finsbury Park terrorist attacks and the Grenfell Tower disaster.
Alongside operational leadership, she earned a PhD in Behavioral Neuroscience and now serves as a research fellow at Cardiff University and an international expert on decision-making under risk and crisis.
A bestselling author, she has been named among The Big Issue’s Top 100 Changemakers and Marie Claire Future Shapers, and awarded the King’s Fire Service Medal (KFSM) for leadership and outstanding contribution.
An ambassador for social change, Sabrina actively supports The Big Issue, StreetVet, and Homewards, an initiative of the Prince of Wales to end homelessness.
Through her partnership with TIKVA2GO, Sabrina connects research, leadership, and human resilience to develop practical tools and insights that promote hope, coping, and wise decision-making in extreme situations. Together we strive to bridge science, inspiration, and conscious change for a more compassionate, equal, and illuminated world.
Our Activity
SSince its founding, TIKVA2GO has led a wide range of projects touching thousands in Israel and worldwide. We focus on educational, community, creative, and technological initiatives that offer practical tools and emotional support to diverse populations. Through public initiatives, traveling exhibitions, workshops, and physical and digital spaces, we make hope accessible and remind each of us of the power we hold.
Selected projects:
Exhibition of Hope
Station of Hope
An interactive, bus‑stop‑inspired installation offering calm and light in a noisy world, beautifully designed, fully accessible, and always welcoming.
Board of Hope
Making Hope Accessible
Events of Hope
Connecting in Hope
Installations of Hope
Design of Hope
Lighting Structures
Responses of Hope
Hope in Education and Academia
Technological Hope
Contact
info@tikva2go.com
(response within 2 business days)
Phone
Mon-Thu, 10:00–17:00
055-2935798
Address
Association offices, Tel Aviv, Israel
Collaboration inquiries
Send us a message via the contact form
Additional information:
- Registered nonprofit: Reg. No. 580824704
- Tax-deductible: Section 46 of the Income Tax Ordinance
- Financial transparency: 100% - all donations managed in full transparency
- Annual report: Available on the Registrar of Associations website